New normality

The new normal describes how things are likely to develop after a change or crisis. It usually refers to a new standard or mode that has been established and is now considered normal. The term is often used in the context of adjustments that people, companies and societies make to adapt to new circumstances. These can be technological advances or societal changes as well as global events such as the COVID-19 pandemic.

The new normal is of great importance

As a result of various developments, the new normal has become increasingly important in recent years. Digitalization, climate change and the current global health crises in particular have led to changes in the way we work, communicate and live. Companies are adapting their business models to become more flexible and resilient, while governments and organizations are taking new measures to meet the challenges of the modern world. People must be willing to adapt and learn new skills to succeed in an ever-changing environment - this is the requirement of the new normal, and flexibility, resilience and the ability to collaborate are key to adapting to new realities and seizing opportunities created by change.

The world of work and its impact in the new normality

The new normal has led to increased use of remote working, digital tools and virtual communication platforms in the world of work. In order to meet the needs of employees and increase efficiency, companies have implemented flexible working models. As workplace culture adapts to the virtual environment, the boundaries between work and private life are becoming blurred. In the EU and Switzerland, governments have taken measures to adapt labor laws to the new normal and ensure the protection of workers. Companies are investing more in digital infrastructure and training to prepare their employees for the demands of an increasingly digital world of work.

Opportunities and difficulties in the new normal

Both opportunities and challenges are inherent in the new normal. Fast-adapting and innovative companies can benefit from new market opportunities and strengthen their competitiveness. People can develop their skills and take advantage of more flexible working opportunities. Organizations face the challenge of engaging and motivating their employees while dealing with growing uncertainty and complexity. Securing data security, ensuring data privacy and managing psychological stress in the new normal must also be considered.

The importance of managers in the new normal

In the new normal, managers play a crucial role in managing change, supporting employees and promoting a positive corporate culture. To lead teams successfully through uncertain times, managers need key skills such as communication, empathy and flexibility. The guidelines developed by the EU and Switzerland support managers in mastering the challenges of the new normal and strengthening the resilience of their organizations. Training, coaching and mentoring are important tools to prepare managers for the demands of a constantly changing working environment.